Crystal Andrews, Founder Zee Feed

Independent Digital Youth Publisher

Zee Feed is a digital publisher breaking down the news, pop culture and social issues that young Australians really care about. Zee Feed brings the context and background often left out of traditional news coverage, so young people can figure out where they stand on the issues and communicate those ideas more effectively to others.

Zee Feed speaks to people who share a mindset rather than an age bracket. The ‘Now’ generation are curious, engaged, and seek information-on-demand. They’re bright, fast, digital-natives who think social media-first and expect the same from brands and companies.

Zee Feed offers two content pillars.

  1. News Explained: The context of the biggest news stories in Australia and the world, summarised. Zee Feed doesn’t do the reporting, they do the explaining – providing the background knowledge to ensure the audience is informed enough to engage in the discussion.
  2. Doing Things’ Interviews: An interview series with young Australians who buck the stereotype of ‘all talk, no action’. By putting the spotlight on people from diverse backgrounds who do something to make their corner of the world a little better, Zee Feed is recalibrating who is 'worthy' of a feature profile.

Zee Feed has worked with a variety of nationally recognised brands including Bumble Australia, Verve Super, Amplify Bookstore and Instagram.

Zee Feed was founded in 2018 by Crystal Andrews, a journalist and editor who has held senior roles at some of the world’s coolest global media brands including Who What Wear, POPSUGAR and the Daily Mail.

Crystal has spearheaded partnerships with the likes of Gucci, Estee Lauder, Samsung, Optus, eBay, Swisse, M.A.C and more. Emerging as a fresh authority voice on youth, media and what it means to be “smart”, Crystal released her first book, How to Win Every Argument: A No-Filter Guide to Being Right About Everything, in December 2019.

Crystal is based in the Eora Nation (Sydney, New South Wales).

To work with Zee Feed in a social, digital partnership or collaboration capacity, or for enquiries for Crystal Andrews for MC & speaking opportunities, please contact steph@switchagency.com.au